Most Asked Question

"Why Don't You Just Start Another Business?"

I get asked this more than almost any other question. Usually by someone who knows my background. Who knows I've built things from scratch before. Who looks at my Linkedin profile and says - you've done this. You know how it works. Why are you doing it for someone else.

It is a fair question. And the honest answer surprises people. Because I love it. Not the way I loved building my own things - and I did/do love that. Every single version of it. The blank page. The first hire. The first customer. The moment something you built entirely from belief and stubbornness starts to actually work.

There is nothing quite like that feeling and I won't pretend otherwise. But there is another feeling I've discovered that I didn't fully appreciate until I experienced it enough times to recognize it. The feeling of walking into something someone else built - something they poured themselves into - and helping them see what they couldn't see. Helping them unlock something that was always there but needed a different set of eyes and a different set of hands to surface it.

Watching a founder finally exhale because the operational chaos that was keeping them up at night has a path forward. Watching a team that was exhausted start to believe again. Watching a business that was growing faster than its infrastructure find its footing and start to scale the right way.

That is not a consolation prize for not building my own thing. That is its own thing entirely.

I've started businesses. Scaled businesses. Operated businesses through growth and pressure and the kind of moments that don't make it into any pitch deck. And what I know after all of it is this. The building is not the point. The impact is the point.

Sometimes the most satisfying version of that impact is the one where someone else's name is on the door - and you helped make what happens inside it extraordinary. I don't need my name on the building to care about what gets built inside it.

And will I build something of my own again. Probably. Likely. Definitely!!! (didn't take much convincing 😉).

The itch never fully goes away. It just gets quieter in seasons when the work in front of me is meaningful enough to deserve my full attention. But I'd be lying if I said that the four business plans that I'm sitting on do not call to me. They always will.