Too Close To Home

I want to pull back the curtain for a second.

Most of what I write gets scheduled a week or two in advance. I sit down, write a handful of posts, queue them up, and let them run.

So here's what I find remarkable.

A post I wrote ten days ago lands in someone's feed on a Tuesday morning.
And their first message is some version of:

"How did you know?"
"This is exactly what I'm dealing with right now."
"Did someone tell you what's happening in my office?"

Nobody told me. I scheduled it two weeks ago.

What that says is that the situations we think are uniquely ours almost never are. The vendor who disrespects your time. The leader who changes direction with every book he reads. The team exhausted from growing without scaling. These aren't your problems exclusively. They're shared across industries, company sizes, and org charts. Showing up in different buildings with different names but the same root cause.

That's why the posts feel real. Not because I'm watching your organization. Because I've been in enough of them to know the patterns repeat. People are the same. Dynamics are the same. The pressures are the same. The details change. The experience doesn't.

If something lands a little too close to home on a random Tuesday - it was scheduled. But it was never random.