BHAG

Every organization needs a BHAG. A Big Hairy Audacious Goal. Not a safe goal. Not a “stretch but realistic” target. A goal that makes people pause.

And while I believe strongly in an organizational BHAG - I believe even more in having my own individual BHAG's that support the organizational. That's right - BHAG's. Not singular. But multiple.

A true BHAG does a few things. It creates clarity, prioritization, filters from distractions. And when the goal is big enough - small debates fade. It isn’t about ego. It’s about alignment.

It says - “This is who we’re becoming.” “This is what we’re building.” “This is the hill we’re willing to climb.” Without it, teams drift. Effort spreads thin. Energy gets consumed by incrementalism. With it, momentum builds. Not because it’s easy - it usually isn't - but because it’s compelling.

What I have learned is that a BHAG can’t just live on a slide. It has to translate into quarterly priorities, weekly execution, daily decisions. Big vision with ground action. That’s how audacious goals become real.