Game Day - Black Friday

It’s game day!

For consumers, Black Friday is a day of deals. But for those in Supply Chain – it’s our big game.

We prepare all year long for this – planning inventory, tightening SOP’s, pressure-testing systems, and running scenarios that involve contingency plans that would make the average person squeamish. When Black Friday hits everything we’ve built is put on the field at once.

This is the day when forecasts become reality (or get blown up) - carrier networks are pushed beyond their limits - warehouses turn into organized chaos - customer expectations skyrocket and patience is in short supply.

Great Black Fridays aren’t won the day of. They’re won in July - in September - in all the “quiet months” when no one is watching and the work feels tedious. In game day terms - preparation is the playbook and execution is the highlight reel. And when it all works - that’s us lifting the trophy.

To everyone behind the scenes - planners, operators, carriers, tech teams, warehouse legends – today we suit up. May victory be yours! Happy Game Day.