Adaptability Wins

Several times a week, year round, I review weather forecasts. I'm looking at hurricane trackers, extreme temperature, tornado alerts, flood warnings, wild fire reports, winter storm warnings, highway closings, and anything else that could cause disruption.

It’s amazing how a little rain, snow, or heat wave can remind us who’s really in charge of the supply chain. We’ve got AI, machine learning, and predictive analytics - but one storm front, and suddenly we’re back to spreadsheets and phone calls.

Weather doesn’t care about your service level agreements. It doesn’t care about your quarterly targets. It just tests how resilient your operation really is. How fast you can respond and shift your best intentions.

Technology helps, but adaptability wins. There's no substitute for experience. Because in this business, it’s not about predicting the storm - it’s about building a team that can still deliver in the middle of it.